Lots of cities now use traffic cameras to keep an eye on bad drivers... but what if they were also used to reward some of the good drivers? Kevin Richardson dreamed this idea up and not only ended up winning Volkswagen's "Fun Project" competition, but his idea was even road-tested successfully in Stockholm, Sweden
In Kevin's "Speed Camera Lottery," the traffic cameras continue to catch speeders, who are then issued tickets. But some of the money collected from those tickets goes into a pool, and it goes to one of the drivers who was spotted driving at or below the speed limit. The incentive appeared to work, as average speed went down about 7 km/hr during the test.
Granted, this was with Swedish drivers; the same approach might not work in the US. And not everyone thinks traffic cameras should be spying on people, even for the purposes of giving them money. But it's an interesting "carrot" alternative to the "stick" approach that usually goes with the cameras. [Wired]
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