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Turkish Delight Sales Jump After Narnia Chronicles
The movie, The Chronicles of Narnia, based on CS Lewis's acclaimed novels, is up for several Academy Awards this year.
It's been nominated for best sound mixing, best visual effects and best make-up.
But it's not up for best candy for the role Turkish Delight plays in the film.
That may be because the exotic sweet seems to be an acquired taste.
Still, as NHPR Correspondent Susan Reilly reports, a New Hampshire candy distributor is seeing sales of Turkish Delight go through the roof and it's not clear why.
If you haven't read the CS Lewis's Chronicles of Narnia, or seen the recent Hollywood version of The Lion, the Witch and the Wardrobe, Turkish Delight plays a prominent role.
The candy is like a gumdrop and it's covered with powdered sugar.
It is sticky and sweet and it's flavored with rosewater.
That's not a common ingredient in American candy.
But if you believe the book and the movie the candy is so good, kids will sell their siblings to an evil witch to get more.
And it seems people are willing to believe the movie.
Candy distributors and Middle Eastern markets that sell Turkish Delight have recently seen a surge in sales.
Abdurahm Ideniz, the owner of Turkish Taste in Greenland says his sales have increased 400%
Tape: Always Turkish Delight sales grow in the New years time, because at Christmas people give each other some kind of Turkish delight gifts. But it wasn't this much any years. I mean we are here almost seven years, we are doing this job and we never see this kind of sale.
Legend has it that Turkish Delight was created hundreds of years ago by order of a sheik who needed something to keep peace in his harem.
Whatever it's origins, the candy is fairly common in England.
Of course, CS Lewis' Turkish Delight was a metaphor for moral temptations.
But it could also be that the boy in the story, Edmund, just craved the sugar that was scarce during the hard times that were wartime Britain.
At the McDonough Elementary School in Manchester, most of a third grade class loved the movie.
The candy, however, got mixed reviews.
VOX: I didn't like it because it tasted kind of like strawberryish and bananasâ€¦it tastes like a pink something, I don't know. It tasted like jelly from a jelly fishâ€¦I liked the candy because it tasted sweetâ€¦I didn't really like it that much.. I didn't like the candy. It doesn't have much taste to it. I like the candy a lot. It tastes like strawberry with whipped cream.
And it doesn't seem to be one of those things that kids hate, but grown-ups like.
Ms Upham, their teacher wasn't that fond of this new treat either
tape: I did not like the candy. I thought it tasted like dish soap.
When asked, only Timothy said that he would make any deal with a witch for more Turkish Delight.
tape: It's the greatest candy I ever had. What did you think it tasted like? I think it tasted like grape jelly mixed with frosting and a type of cherry gummy bears mixed into it. If you liked it that much would do what Edmund did in the book. Would you do anything to get that candy. Yes. Yes? Really, you'd make a deal with the witch? Yup.
In fact rumor has it that later that day, he scooped the empty candy container from the trash bin and took it home.
For NHPR News, Iâ€™m Susan Reilly in Manchester.