This segment was produced by our intern, Shannon Dooling.
The greening of Wal-Mart. The world’s largest company was drowning in a flood of bad p-r when company CEO Lee Scott took a meeting with river guide Jib Ellison. That meeting resulted in a company-wide commitment to sell more sustainable products, and reduce waste and carbon emissions – actions which have already saved Wal-Mart three-point- four billion dollars-a-year. Given Wal-Mart’s global muscle, its policies make the company a powerful, if improbable, example across the supply chain. Just how a notoriously insular company focused on profit and growth widened its vision, and came to model sound environmental practices is revealed in a new book called Force of Nature: The Unlikely Story of Wal-Mart’s Green Revolution by Edward Humes, a Pulitzer Prize-winning author and journalist.